Why You Should Invest in New Business Signs
Have you had the same old business sign for decades? Are you the new owner of an old business? Are you opening up a new business in your community? If any of these situations applies to you, you may need to reevaluate your business signs.
Your sign is one of the most important tools you can use to reach more customers, and it’s up to you to make sure it’s doing its job right. Here are the top 5 reasons why you should invest in new business signs.
1. Business signs are the ultimate marketing and advertising tool.
The marketing and advertising industries have changed drastically—even in the past few years—but one tool has remained powerful since its inception thousands of years ago: the sign. When compared to other forms of marketing and advertising, the sign stands out because of its low cost per impression. Instead of continuously paying per each commercial spot, print ad, or online campaign, you just have to pay for a sign once—and it will continue to work for you for years to come.
2. Business signs help you make a memorable impression on consumers.
Consumers are exposed to different signs and other forms of marketing and advertising all day long. When driving by tens of different signs (or even more), it can be easy for signs to get lost among the rest. However, if your sign is designed well and placed in a prominent place, you can stand out among the forgettable signage near you and make an impression in the minds of passersby.
3. Business signs let you present a consistent brand to the public.
Consistency is key when it comes to successful marketing and advertising. Anything you create—from signage to menus to business cards—should accurately represent who you are and what you do. With your name, logo, or slogan on it, your signs and other marketing materials should help you present a consistent front to the public.
4. Business signs help you make a great first impression every time.
Your sign is often the first thing someone driving or walking by your business is going to see, which means it’s your opportunity to make a good first impression. Business signs can be the difference between a customer driving past your establishment and stopping to check it out. A well-designed and well-constructed sign can help you make the best first impression and ensure that consumers are interested enough to stop in.
5. Business signs can help you communicate with your consumers.
While grabbing the attention of passersby is one important function of a business sign, they can be used for much more than that. Through digital electronic signs, you can send customized messages to your customers and community—advertising specials, thanking your customers for their business, and so much more. You can show your appreciation for your customers and help increase your impulse business. For the biggest visual impact, try combining a plastic lighted sign with an LED sign.