Thank you to our customer, “Thingamajigs and Whachamacallits” from Lufkin, TX, for their wonderful letter to us. We can’t thank you enough for letting us know how much the sign has impacted your business. Here is their letter:
“We are a start-up Resale shop in a small town, with several other resale and vendor malls in the area. We started off knowing it was going to be an uphill climb. We did all the initial things you need to do, and scoped out all the avenues of advertising in our area. The cost of print media, and on-air sources of advertising are well beyond our budget, so that left us with local signage and social media forms of advertising.
We got with local vendors for our roadside sign, and the occasional yard sign. We opened the last week of September, and were shocked in the realization that very few people were getting the message about our store. It took months of bombarding social media, and passing out cards, and flyers, before we started seeing some regular traffic. After our first quarter, we were doing Ok.
Then we had a salesman come in and offer us an opportunity to increase our incoming traffic through our roadside visibility. He pitched us the opportunity, and everything he said had some validity to it, so we decided to take him up on the offer. We ordered a new sign with new graphics that would actually light up.
We were very pleased with our dealings with the design department, and they came up with several variations for us to choose from. With our decision made, we received the sign a few weeks later and we installed it the following week.
The difference if our traffic was great. The increase averaged about 75% above previous totals. The extra traffic has increased our total sales by 57%. The only thing we can tell you is that we have benefitted from making these changes, and we would recommend any business to do the same.”
Thank You Gulf Development!
Sam and Amanda Wright