Finding new ways to increase sales, decrease costs, and in general expand your operations should be some of the primary goals for any small business owner. In an age where businesses can reach their customers via social media, the web, and email, it almost might seem counter-intuitive to invest in more traditional forms of advertising. However, one of the most tried and true forms of promotion that still produces positive numbers for businesses around the world is the sign.
Gulf Development: A Sign Company You Can Trust
With over five decades of experience helping small business owners around the country, our team understand what it takes to deliver tangible results. Some clients come to us looking to increase their visibility, while others want help promoting their new brand image. Whatever the need, whatever the goal, we’re a sign company that knows what it means to live in a world filled with small businesses and how to stand out from the competition.
What Are Your Goals?
When you contact a member of our team, we’ll want to know a bit about your business, the area you operate in, and also get a big picture understanding of what sort of goals you’re hoping to achieve. For some businesses, they might be going through a rebranding process, and the current signage outside their location doesn’t adequately represent who they are trying to be. Even if they’re not rebranding, they may still want new type of signage regardless. Research has shown that nearly half of all consumers will not enter an establishment because of poor quality signage, and more than that won’t consider if there isn’t any type of sign. This is evidence that even if you invest in some sort of sign, it isn’t guaranteed to help bring in more customers, especially if it’s poor quality.
Choosing The Right Sign
At Gulf Development, we can create a number of different types of business signs depending on what you’re looking for. In our nearly 60 years as a company, we’ve built about 600,000 signs, which means on average, we make over 20 sign a day. You don’t do this without a commitment to quality and also professionalism in every aspect of design. If you want a sign that can convey changing information to customers on a regular basis, then you’re probably better suited for Electronic Message Center (EMC) signs whose displays can be altered depending on business needs. However, some locations might just want to promote their business, so a lighted sign might be more adequate. If you’re not sure what to do, that’s ok! Our team has been doing this long enough to know how to help small businesses in a variety of industries.
We didn’t get to where we are without being able to back up our offerings. By maintaining relationships with past clients, we’ve been able to gather a lot of data about our signs, and show just how impactful they can be for our clients. For example, over 80% of the clients who choose Gulf Development see an increase in sales after installation of an EMC sign, and 65% of new sign owners (regardless of type) also notice an increase in sales. Additionally, for those running a retail business, nearly 50% of impulse buys happen as a result of indoor signage directing consumers to a point of purchase. Not only can a new sign help draw in a fleet of potential customers, but an indoor sign can also effectively increase the amount of sales you make on any given day. These are just some of the ways that Gulf Development has proven itself to be a sign company that is trusted by small business owners around the country.